How Scoring Works
The Email Identity Maturity Score uses a layered model that separates identity authentication from infrastructure trust, plus a separate reputation modifier. A score of 70+ indicates solid deliverability. Below 40 means critical issues.
Why does this matter?
Identity Authority (85 points)
Measures whether a domain has implemented authentication controls to prove legitimate ownership of outbound email.
Infrastructure Trust (15 points)
Evaluates supporting infrastructure signals used by receiving mail systems to assess sending legitimacy.
Reputation Signals (Penalty Modifier)
Spam listings apply a separate penalty to reflect increased deliverability risk. Maximum penalty: -15 points.